Whether you are a small two-person shop or a large company with multiple locations and hundreds of lawyers, some (or all) of these features integrated into the design of your website can make a difference in having a good website and a great online marketing tool for your business if you don’t have a website yet get in touch with website development company in Toronto to get one for your law practice.
Attorney search based on multiple criteria
One of the main goals of website design for any industry is to connect people to the information they are looking for. Visitors to law firm websites can search for articles or learn more about a particular area of expertise, but they are likely to seek a lawyer. It’s helpful to have a solid list of your lawyers, but potential clients appreciate the ability to easily search and prepare the results for lawyers in your organization based on multiple criteria such as location or expertise.
Especially for a larger company with more than 20 lawyers, multiple practice areas, and office locations, we recommend implementing an easy-to-use tool on the website (like the Ward and Smith, PA or Team Search) so that website visitors can quickly find a lawyer in their desired practice area and location. Our web developers in Toronto are experts in that area
Quick, convenient methods to contact
Law firm websites should always provide users with several ways to get in touch with the law firm quickly. Some companies unintentionally hide this information on the website to make it clear that submitting a contact form or email does not trigger a solicitor-customer relationship. Although the immediacy of contact needs varies with the area of practice (personal injury and family law allow customers to use this tool more often than real estate development clients), it is important for users to have options. Some tactics to accomplish this will include a general request contact form, a phone number in the site header so that it appears on every page, and e-mail addresses for individual lawyers listed on their profile pages.
Blog for content creation
Content marketing (creating and distributing valuable, relevant, and consistent content on your website) is a perfect match for lawyers and law firms. Lawyers are great candidates for succeeding in content marketing because they are good authors, they have information that others need, and writing content tells them what they know about current laws or legislative changes. All major law firm websites have and maintain a blog.
Creating content can be a priority in your business by encouraging your Rainmakers to contribute once a month while encouraging other lawyers to think about ways to extend the life of their content. Also, note that indexed and useful posts on a law firm’s website contribute to SEO rankings the site for a variety of search engine terms.
Social media on attorney profiles
Although not all law firms or lawyers were among the first users of social media, the use of social media for law firms is on the rise. Many lawyers now have their own professional social media channels (or at least a LinkedIn profile) where they disseminate information and connect with clients.
If your company contacts customers on their own social media properties (such as Facebook), links to these should definitely be included on the site. Learn more on our blog about some common mistakes that law firms make with Facebook pages to make sure you get the most out of your company’s social media activities!
The success of a law firm in opening new businesses depends on referrals and word of mouth. Why not use this century-old tactic by integrating customer reviews into your website? Customer reviews (video, writing, etc.) give your brand personality, credibility, and confidence.
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