Web Design Services for Lawyers | Law Firm Website Development

Whether you are a small two-person shop or a large company with multiple locations and hundreds of lawyers, some (or all) of these features integrated into the design of your website can make a difference in having a good website and a great online marketing tool for your business if you don’t have a website yet get in touch with website development company in Toronto to get one for your law practice.

Attorney search based on multiple criteria

One of the main goals of website design for any industry is to connect people to the information they are looking for. Visitors to law firm websites can search for articles or learn more about a particular area of expertise, but they are likely to seek a lawyer. It’s helpful to have a solid list of your lawyers, but potential clients appreciate the ability to easily search and prepare the results for lawyers in your organization based on multiple criteria such as location or expertise.

Especially for a larger company with more than 20 lawyers, multiple practice areas, and office locations, we recommend implementing an easy-to-use tool on the website (like the Ward and Smith, PA or Team Search) so that website visitors can quickly find a lawyer in their desired practice area and location. Our web developers in Toronto are experts in that area

Quick, convenient methods to contact

Law firm websites should always provide users with several ways to get in touch with the law firm quickly. Some companies unintentionally hide this information on the website to make it clear that submitting a contact form or email does not trigger a solicitor-customer relationship. Although the immediacy of contact needs varies with the area of practice (personal injury and family law allow customers to use this tool more often than real estate development clients), it is important for users to have options. Some tactics to accomplish this will include a general request contact form, a phone number in the site header so that it appears on every page, and e-mail addresses for individual lawyers listed on their profile pages.

Blog for content creation

Content marketing (creating and distributing valuable, relevant, and consistent content on your website) is a perfect match for lawyers and law firms. Lawyers are great candidates for succeeding in content marketing because they are good authors, they have information that others need, and writing content tells them what they know about current laws or legislative changes. All major law firm websites have and maintain a blog.

Creating content can be a priority in your business by encouraging your Rainmakers to contribute once a month while encouraging other lawyers to think about ways to extend the life of their content. Also, note that indexed and useful posts on a law firm’s website contribute to SEO rankings the site for a variety of search engine terms.

Social media on attorney profiles

Although not all law firms or lawyers were among the first users of social media, the use of social media for law firms is on the rise. Many lawyers now have their own professional social media channels (or at least a LinkedIn profile) where they disseminate information and connect with clients.
If your company contacts customers on their own social media properties (such as Facebook), links to these should definitely be included on the site. Learn more on our blog about some common mistakes that law firms make with Facebook pages to make sure you get the most out of your company’s social media activities!

Client testimonials

The success of a law firm in opening new businesses depends on referrals and word of mouth. Why not use this century-old tactic by integrating customer reviews into your website? Customer reviews (video, writing, etc.) give your brand personality, credibility, and confidence.

Book an obligation free consultation with our web development experts for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

Phone : +289.270.4382
email : sales@delkn.com

If you enjoyed reading this article, you may also enjoy the following:

1. SEO Disaster

2. Website Redesign Tips

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SEO for Doctors and Hospitals

Today, more people are turning to the Internet than ever before to solve medical problems. In fact, 75% of Internet users search online for information about specific medical treatments and procedures. If your hospital or medical practice shows up in search results, it’s a great way to eliminate competitors and make sure you stand out for potential patients. But how can you achieve that when health care is such a competitive field?

What is SEO?

SEO or Search Engine Optimization is the process of improving your site so that search engines like Google and Bing can rank your site in search results. An SEO campaign consists of a series of steps and best practices to make sure your site is shown to the right audience, and hospital SEO can quickly become very specific, depending on your specifics and needs. SEO also keeps your website up to date with changes that search engines make as they display information to users.  This is one reason why it is necessary for a hospital and healthcare SEO campaign to be on-going rather than a one-time implementation to accommodate frequent updates by search engines.

The Benefits of SEO for Doctors and Hospitals

Whether you want to increase the number of patients coming through your door or increase the number of procedures in your hospital or practice, SEO for the health campaign is the best and most cost-effective way to reach potential patients, not to mention increases your ROI!
Since 78% of patients use search engine results before booking an appointment in a hospital or local practice, it is important to use these searches to make your website as visible as possible, regardless of whether you are a large hospital or a small local practice.

SEO gives you the ability to rank higher in SERPs for very specific terms or targeted position phrases such as “Cardiology unit”. High-risk or expensive treatments are often the most commonly searched medical phrases. For example, potential patients may be more likely to seek “laser eye surgery” than non-surgical vision treatments, and hiring SEO company in Toronto to manage campaign is ideal for taking advantage of it.

The role of content in SEO

By creating unique content for your website, blog posts, videos, patient referrals and interviews, as well as information about medical breakthroughs or changes in the industry, can make you a key figure in healthcare. Symptoms and medical conditions have historically been the most frequently searched topics before a potential patient visits a hospital or doctor’s office. Therefore, a substantial amount of information on your website should not be overlooked when it comes to promoting user conversions. Not only does this content make your site more engaging and informative for users, it also helps Google understand exactly what your site is about and why it should appear on the first page of relevant search results.

SEO and lead acquisition

Lead Acquisition is a common SEO target for many hospitals and healthcare companies. Just like SEO for plastic surgeons. You can start seo for heatlhcare by aligning keywords with a history of conversions and creating a content strategy that includes them. Do not forget to add keyword-rich title tags, URLs, and headlines, make sure your Meta descriptions accurately describe and promote the content of your website.

As users discover your articles and blog posts online and link to your content, your site is ranked higher on search engine search results pages (SERPs). This can generate new leads and bring more patients through the doors of your healthcare facility.

The importance of a mobile-friendly website

A mobile responsive website is also an important factor to consider as part of your website optimization, especially in the medical industry where users are looking for urgent information about a disease or condition while they are not on the desktop. Mostly mobile users schedule appointments after finding hospital information online meaning that a user-friendly website has priority. In addition, Google includes mobility friendliness in its ranking factors. Therefore, it is important to consider how the visibility of your website could affect the design.

SEO for Hospitals Including search factors in your hospital or healthcare SEO plan can also support this. SEO can help potential patients quickly locate relevant material for the area they are located or looking for. Your local SEO campaign should also include setting up a new Google Places profile or expanding an existing Google Places profile. This will make your local list higher for site-specific results.

Responsive website

A website that adapts well to different screen sizes, including desktop computers, tablets, and smartphones, provides the best user experience for your website. More and more online searchers are using advanced devices to look for health services.

Content development

Strengthening your hospital brand starts with improving the quality of your branded content. High-quality, SEO-rich content clearly shows your competence in the industry. It’s the best way to connect with the public and gain recognition in the community.

Strategic Link Building

This includes evaluating your website and services to select the keywords and semantic topics that will bring the most valuable traffic to your website.

Social media

Popular social media platforms such as Facebook, Twitter and LinkedIn are an integral part of health marketing.  With an active social media presence, hospitals can improve brand awareness.
Local listing

Hospitals rely heavily on local customers. For the same reason, visibility through local records and local SEO should be given high priority. Healthcare is one of the few industries in which Google allows users to submit both a physical business listing and an entry for each doctor working there.

Tip

Pay attention to doctor and service pages .Many healthcare providers’ websites display limited information for each physician. But pretend you’re a potential patient. What type of information do you want to see to persuade you to make an appointment? Your website should contain important information about each doctor, such as education, specialties, office locations and a photo. You can even go one step further by adding some personal information and linking to publications to which you contributed. Also, consider creating pages for the various services offered by your healthcare facility. This will improve your ranking for service-related information and show you what makes your hospital unique. Make sure your website answers important questions, such as which insurance you accept, where visitors can park, and how to contact you. This will increase conversations by encouraging patients to pick up the phone.

Book an obligation free consultation with our web development experts for ideas and strategies to take your business or project to the next level. Click here to arrange your booking.

Phone : +289.270.4382
email : sales@delkn.com

If you enjoyed reading this article, you may also enjoy the following:

1. SEO Disaster

2. Website Redesign Tips

3. Android App Development Pricing

Delkn – The Web Development Company Toronto

Connect with us on Linkedin or Google+

JOIN OUR SUBSCRIBERS FOR THE LATEST NEWS & UPDATES.